JOINLogo Design / Branding
JOIN is at the forefront of tackling the growing homelessness problem in Portland. On the surface, the organization's mission seems simple: moving people on the street into permanent housing. But a more in depth look reveals a unique approach, rooted in empathy and dignity, that sets them apart from any other homeless services.
Join was in need of a new logo and branding system. The rebrand must reflect their philosophy, dispel any misconception and negativity towards the homeless community and inspire trust and confidence in donors, as well as attract potential volunteers
The new logo system embodies connectedness and inclusivity.The secondary logomark represents JOIN's mission of moving people from the street into permanent housing. But at the same time, a door is also a symbol of barrier and separation, hence why it must be open.