Goodwood Festival of Speed

Festival Rebrand
SCOPE OF PROJECT

Logo
Collateral
Signage

Smoky yet exclusive are words to describe this festival, held every July at the Goodwood estate, owned by British aristocrat Charles Gordon-Lennox. Thousands gather at this historical site to witness a display of speed and extravagance, where automobiles from all eras sprint to the top of the hill in a race with time on the iconic Goodwood circuit.

This year rebrand of the Goodwood festival combines the exciment of raw horse-power and the high-class prestige of the royalty that have been at the core of event for almost three decades.